SOAPBOX Real Talk specialises in social content delivering hard hitting factual content.
Soapbox Real Talk Production have produced numerous films which have been designed for social media usage. We have produced social content that has gone onto to have over a million views.
We have a 5 step approach to social media films to ensure success.
Films and animations which are designed for social media usage have the benefit of providing reach to content over mobile and also providing content in a quickly accessible format.
Where and how the content is used is core to its design and success. Once we know, is it Instagram, Facebook or YouTube and how it will be used we can start.
2 Audience and Messages
Social Media Film often have a short time to work. The first 5 seconds is key to retaining your viewer. Ensuring the content is engaging after that will secure them.
As a part of our briefing process we will ask you to define your keys messages and objective and your audience and we will then use this to create our approach.
3 The Creative
This is the core part of the planning process. We will suggest two alternative creative approaches, each designed to maximize return on your investment.
Our content has gone on to have over 1 million views and returned substantive investment to our clients. The Creative is the engine that drives this success.
4 The Shoot
This is we do our magic, our crew will work with you as a collaborative team. You will be integral to the process.
On set we as standard have a DOP and a Director. On Larger setups, there may also be a video producer, talent and extra hands. It really depends on the approach taken.
5. Promote and Measure
We have substantial experience over the years and can offer advice on how to best gain traction with your content and best optimize it for social use.
This might include captions, frame sizing, suggested seeding techniques and more.